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The languishing market of literary journals

Feb 2008: It is true what Mansha Yaad said the other day about falling readership among our literate people. Sometime back when I went to Karachi on a visit, this old gentleman, Ahsaan Azim Siddiqui, who had been diagnosed some fatal disease, fished out copies of his bi-named Urdu magazine - Quest and Tajassus - from the mess that was his handbag bulging with transcripts of medical reports, prescriptions and X-rays and handed me two or three past issues with one special devoted to the revival of the Anjuman-i-Tarraqi Pasand Mussanefeen (Progressive Writers Movement). Small in size, of pamphlet thickness, the 82 page publication had a good number of progressive articles, criticism, short stories, ample share of poetry and among authors, a fair sprinkling of known names. It was encouraging to find it was being published from Kotri, a railway junction where the mail trains stop for a few minutes but also where survivors of the progressive movement were holding on. The ailing Mr Siddiqui was doing what he could, spreading the word at his own cost, getting no help from the railways or the reading public.

Time was Taj Saeed's monthly Qand could reach bookstalls in Rawalpindi from the Mardan Sugar Mill where it was published and the editor had no need to distribute it free among his friends. But that was in the vanished haze of the first two decades after Partition. Hassan Askari's Saat Rang while it lasted was one of the most widely read and sought after literary monthlies that one could not get a copy of within a week of its publication. The regular readership of other well established magazines, among them weeklies, made it possible for them to survive financially while some literary-cum-film magazines like the Shama, Delhi, were the publication world's great successes. Rajinder Singh Bedi, Krishan Chander, Balwant Singh, Akhtarul Iman, Sahir Ludhianvi, Shakil Badayuni and the rest of the writing group of that period were published in these popular periodicals while some new writers who later made a name for themselves had their introduction in these magazines. In fact one's ability to get published in the literary magazines was one's launching pad to a writing career. Now writers publish their own books and get them launched at their own cost and distribute the product of their creative labour and hard earned money to friends and acquaintances with compliments.

I had the most depressing and embarrassing experience first hand when some friends started a 'book series' of Left writings, Irtiqa, in 1989 from Karachi. Not knowing the ethics of the business I volunteered to help them sell some ten or so copies of the second or third of its issue. I took the bundle to a thriving bookseller of the Super Market. After showing some signs of discomfort and reluctance during which he made me introduce the product, he agreed to keep just five copies to give it a try. I deposited the remaining lot with my friend Siddiqui, a second-hand bookseller who was at that time also dealing in pirated reprints of known fiction and other educational material. A week on when I returned to the posh bookseller, I had to hold my breath upon not finding any copy of Irtiqa on the shelf for Urdu periodicals. I was about to approach the cash counter for receiving the sale proceeds when a half open bundle of books lying on the floor caught my eye. Hiding myself from the manager's view I picked up the copies, wiped off the dust and stealthily arranged them prominently with the other stuff. Then for a couple of weeks I returned to the shop every two or three days to check if any copy had found a buyer and if not, to rearrange my goods for best display. Fed up with this routine after some time, I allowed Irtiqa to try its luck on its own for a few weeks, which, to this day, is a mystery and part of the mystique of the success of booksellers. The manager told me he had sold no copies and I could look for them in the shelves or in the stacks lying on the floor. Like the passengers of the Mary Celeste in the Atlantic, the five copies of this mouthpiece of progressive thought had vanished into thin air without any trace.

It is some wonder though that despite that early loss of five copies, Irtiqa survives. Its 43rd issue came out recently with a section devoted to the memory of Prof Hassan Abid, one of its founding architects, who died last year. But many solo efforts of other enthusiasts have come to an end after a few issues because of lack of support from publishers, booksellers but mostly on account of readers' apathy. Now our friend Ali Muhammad Farshi had started a very well edited periodical by the fancy name of Symbol. Its second issue came out just when it was being thought its first was its last. But now many months have passed and already there may not be many waiting for its reappearance. Similarly a gentleman into equestrian sports had started a very fine magazine on the subject but after probably four or five issues it has also ceased publication, though I believe it was a worthy effort well worth a longer life. Likewise I don't know what happened to the bilingual Tadeeb which Hameed Qaiser, Helen Goodway and Ahmad Khalil Jazim were bringing out simultaneously from Pakistan and Britain. It had some refreshing stuff between its covers when I last read it, particularly its poetry section. The special issue on Faiz was probably its last that I saw.

Ataul Haque Qasmi's barbed statement explaining the late arrival of his voluminous Mu'aasir says it all: "The situation for literary journals is getting more and more difficult with time. Roland Barth had announced the "death of the author". Here the existence of the reader is threatened. Literary journals are published by writers and it is the writers' lot to read them". It is not that new audio-visual technologies and information explosion has caused the fall in reading habits, because that has not happened in neighbouring Iran and India. Qasmi holds the educational system and government's unhelpful policies for this situation. So as a matter of policy he puts on sale only 20 per cent copies of his magazine. The rest are given away in charity. Dawn
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