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Journalism (Mass Communication)
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JOURNALISM (MASS COMMUNICATION) (Total Marks-100)

Note: Candidate will be asked to attempt total five questions including one compulsory (objective type) question. They will attempt at least two questions from each Section. Short note within the question (without choice) can also be given.

SECTION 'A'
  1. Concept and process of communication : Source, Message, Channel, Destination. Encoding, Decoding, Noise, Feedback Oral vs. Written Communication, Two step flow of Communication, Role of Opinion Leader.

  2. Information and Journalism—-Functions : Scanning the Horizon and reporting back.

    • News function
    • Educational Function
    • Opinion for motives
    • Entertainment function
  3. Pakistan Press, An overview of the evolution of the Muslim Press in South Asia before 1947 and development of the Pakistan Press since 1947, its social economic aspect; Trends and Characteristics: Problems and Prospects.

  4. Mass Media Components, functions and effects, Mass Media in Pakistan: Size and dispersion: Role in national development, Prospects and problems.

    SECTION 'B'
  5. News. Principles and techniques of News writing. Editorial Definition, ingredients, Types and functions of writing of Editorials.

  6. Public Relations : Definition, Purpose and scope, Ethics, PR in Pakistan Duties of PRO: PR Procedures and Processes.

  7. Magazine Journalism: Mag-Journalism in Pakistan. Types, Functioning Purpose its social aspects and scope.

  8. Press Release, Press Note, and Press Communication: Definitions and Basic ingredients, Writing of Press Release, Press Note and Press Communique.

  9. Advertising: Definition, functions, types and purpose. Its social and economic aspects, principles of successful advertising.

  10. Press Laws: Press Laws in Pakistan (gradual developments) and the Right to Know concepts of press freedom and responsibility, Ethics of Journalism.
Suggested Books Reading

Title: Advertising Operations and Management
Author name: Beinton

Title: Contemporary Public Relations
Author name: Garkan Gene & Scott
Title: Communication in Power
Author Name: Herbert Brucver
Title: Exploring Journalism
Author name: Wosley and Campbell
Title: Editor and Editorial Writing
Author name:
A Gayle Waldrop
  Title: Handbook of Public Relations
Author name: Stephenson, Howard
Title: Journalism in Pakistan
Author name: Dr. Abdus Salam Khurshid
Title :Mass Communication
Author name: Wilbur Schram
Title: Newspaper Organization and Management
Author name: Rucker
Title: Practical Newspaper Reporting
Author name: Geofrey Haris & David Spark
Title: Process and Effects of Mass Communication
Author name: Wilbur Schram
Title: Radio & T.V. Writing
Author name: Max Wylic
Title: Iblagh-e-Aama (Urdu)
Author name: Mehdi Hassan
Title: Sahafat Pakistan-o-Hind Mein (Urdu)
Author name: Dr. Abdus Salam Khurshid
Title: Fun-e-Idarat (Urdu)
Author name: Dr. Maskin Ali Hijazi
Title: Fun-e-Sahafat (Urdu)
Author name: Dr. Abdus Salam Khurshid
Title: Fun-e-Idaria Naweesi (Urdu)
Author name: Dr. Maskin Ali Hijazi


 
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