Dell Planning a Big Asian Invasion

Dell's president for Asia Pacific South, Paul-Henri Ferrand, said Dell, which has long relied on a direct-to-consumer business model in which buyers place orders online or by telephone, was exploring opportunities to sell its products to consumers through retailers and distributors in Asia, excluding China, Japan, and South Korea.

Dell Inc. expects shipments of personal computers, notebooks and servers in Asia excluding China, Japan and South Korea to grow almost 20 percent in 2007 compared with the previous year, a company executive said Thursday.

Dell's president for Asia Pacific South, Paul-Henri Ferrand, did not give a figure for the 2006 shipments for the same market but said shipments for the whole of Asia, including China, Japan and South Korea, were at 3.5 million units per quarter last year.

Dell, which was recently displaced by Hewlett Packard Co. as the world's largest PC maker, plans to improve the way it sells its products to help boost sales in the region, Ferrand said at a media briefing.

Dell is the No. 2 maker of PCs with 15 percent of the global market, compared with HP's 19 percent, according to the most recent figures by technology research companies Gartner and IDC.

Ferrand said Dell, which has long relied on a direct-to-consumer business model in which buyers place orders online or by telephone, was exploring opportunities to sell its products to consumers through retailers and distributors in the region.

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