Weeklong media workshop at PU

LAHORE, July 3(Daily Times): A weeklong media workshop began on Monday at the Institute of Communication Studies (ICS) of the Punjab University with the collaboration of a German broadcaster DW Radio. PU's acting vice chancellor (VC) Dr Muhammad Arif Butt said in his inaugural address that radio was an effective means of communication in the societies with low literacy rate like Pakistan.

"This joint effort between the DW Radio and the ICS will be a unique experience from media learning point of view," said Dr Arif. ICS Dirctor Dr Mugheesuddin Sheikh said the workshop would be a healthy experience and would help the media students improve their creative and technical skills. Later, Dr Arif Butt offered a bouquet to Peter Hulian, senior broadcaster and trainer of DW Radio.

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