Make Yourself Look Good Online
Last week, I told you that your personal information is easily
searched, and usually full of errors. I suggested taking action to correct
false information, because employers and others may be checking up on you
without your knowledge or permission.
But even if you correct all errors, you've still got another problem. The
Internet isn't very good at sorting and highlighting the various aspects of your
identity. For example, a search for your name may show that your recent
professional achievements are buried, while references to your old high school
MySpace page are front and center. Or maybe other people with the same name are
more prominent than you are, and are easily mistaken for you.
Google yourself. What comes to the top? You don't have any control over it.
Or do you?
A new category of Web service lets you fix, enhance and optimize your online
One of the newest and best of them is called Naymz. Basic service is free. You simply fill out a profile like
you would on any number of social networking, social bookmarking or other
service. The profile asks for links to the existing online information that you
choose -- your Linked-In and other profiles, your blog, your online bio and
several others. Then Naymz goes into action.
The site scoops up your chosen information and actively promotes it on Google
using what the company calls a "proprietary system of search engine optimization
techniques" that includes quality tagging and XML sitemaps. Over time, your
chosen information should rise in the Google rankings over that information you
By visiting the Naymz site once in a while and checking out your profile, you
can see any mentions of your name in blogs, news articles or other Web pages.
The basic service is free, and advertiser supported. But you can upgrade to one
of two for-pay options.
Read full article at Internet News